Writing
Notes on AI Search,
authority, and execution.
2026-02-14 • 10 min • how does ChatGPT decide what to cite
How AI Platforms Choose Which Brands to Cite
AI platforms cite sources that reduce answer risk. The winning strategy is to publish content and entity signals that are easy to trust, easy to verify, and easy to quote.
2026-02-14 • 9 min • is SEO dead
The Death of Traditional SEO and What Replaces It
SEO is not dead. The center of gravity has moved from ranking pages to engineering authority that AI systems can confidently cite.
2026-02-14 • 8 min • AI search optimization for agencies
Why Digital Marketing Agencies Need AI Search Optimization Now
Agency clients are already exposed to AI-driven visibility loss. Agencies that build an AI search offer now will protect retention and create a strategic edge.
2026-02-14 • 11 min • AI search optimization strategy
What I Learned Running AI Search Optimization by Hand for 6 Months
Manual execution exposed recurring patterns that dashboards miss: citation outcomes improve when you combine expert judgment, precise content architecture, and disciplined iteration.
2026-02-14 • 12 min • Eshan Ravuri
From Lab Diamonds to AI Search: What Building Physical Products Taught Me About Software
The same principles that build premium physical products also build durable software companies: standards, process control, and relentless execution quality.