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← Back to workEshan Ravuri

Chief Operating Officer · Mar 2022 – Dec 2023

Creator Commerce

Operations and growth leadership for a top creator commerce brand.

Context

A top creator-commerce brand. As COO, I ran operations and growth across its coaching and merchandise lines — scaling revenue, audience, and fulfillment without outside capital.

My role

  • Operations leadership
  • Growth — paid and organic
  • Merchandise and fulfillment operations
  • Shopify coaching product launch

What I did

Launched a coaching product

Built and launched a Shopify coaching product and scaled it into a major revenue line.

Built a merch + fulfillment operation

Stood up a merchandise and fulfillment operation shipping internationally — with zero paid media.

Scaled the audience

Helped grow the brand's audience substantially and contributed significant partnership and sponsorship revenue.

Outcome

  • Scaled a Shopify coaching product into a major revenue line
  • Built a merch & fulfillment operation shipping internationally
  • Sold across many countries with zero paid media
  • Grew the brand's audience substantially
  • Drove significant partnership & sponsorship revenue

Stack

ShopifyPaid + Organic GrowthFulfillment Ops