Founder, Product Lead

WebPixr

AI-enhanced web and e-commerce tooling for scalable merchant workflows and optimization.

Context

WebPixr brings AI-assisted product visualization — including augmented-reality previews — to Shopify merchants, so smaller stores can offer the kind of rich product experience that usually takes a dedicated team.

My role

Product definition
Build direction
AI integration
Go-to-market

What I did

Defined the product

Scoped what WebPixr should do for a merchant on day one — and what to leave out — to ship something useful fast.

Integrated the AI layer

Directed how AI and AR fit into a merchant's existing Shopify workflow, rather than adding one more tool to manage.

Took it to market

Shipped to the Shopify App Store and owned the go-to-market motion.

Outcome

Shipped and live on the Shopify App Store.

Stack

ShopifyARAI